Meet Diane Hanson – Founder & Partner

We all have a dream. One of mine started back when I was 22. My soon-to-be husband and I would talk about the business I would some day start. At the time I was in the marketing/advertising field and loved the many meanings behind the word “Sync”.

True, there is a rock band with the same name, but taking it further than getting the audio and video to “sync” up in film production, I felt the ability to sync with clients was crucial to the success of any relationship. Take that a step further, and being able to “sync” with my client’s customers is even better.

Fast forward and lot more experience in the advertising/marketing/communication and sales training industry helped me to solidify this concept. Account Management, Media buying and selling, planning and implementing campaigns and sales promotion initiatives, writing and directing commercial and ad production, sales training coaching and consulting helped me to build a solid foundation to get me here. In between, I had babies, connected even more with many of your business’ prospective customers and I know I am now onto something.

During this time in the business, I could see many disconnects when it came to the overall goal of achieving increased sales. Continuously I saw a lot going on within each area, but there was no glue that held it all together—and many pieces were missing. So I decided to start a business that would stand out on its own—and do it my way. It’s time for me to shake things up a bit in the industry and provide business owners what they really need and want.

My team is made up of those who I know and trust as the best of the best. We all share the same business philosophy and you can feel confident knowing we will meet and exceed your expectations.

Meet Tim Hanson – Partner

I’m happy to share that I’ve recently joined Thinking in Sync as Executive Business Strategist and Coach!

For the past 30 plus years, I’ve had the chance to be a leader, visionary, shareholder and partner; building a successful technology and business consulting practice. Through that journey though, perhaps sublimely, I was guided by, and helped shape, the five foundational principles and core values of Thinking In Sync – balancing faith, family, meaningful work, recreation, and philanthropy, all with an ethical approach.

I’ve now reached a point in my career where the opportunity to work on various initiatives, lend my talents to boards and non-profits, and coach others at a personal level is important. While I still have the drive, and curiosity, and passion, I now also have the luxury of thinking about doing that in a more purposeful and fractional world.

Consulting was a great opportunity for me. It gave me the chance to use my childhood traits (that sometimes weren’t well appreciated!) – to be curious, to ask questions, to learn, and to take risks. I’m an early riser, and it let me start my day by challenging the status quo each morning with vigor and energy.

Connected into the technology space gave me a chance to work with some of the top executives at leading organizations like Microsoft, NetSuite, Oracle, and Acumatica to name a few. It enabled me to learn from and advise owners and entrepreneurs in a cross-section of the businesses that run our great economy including wholesale distribution, manufacturing, professional services, construction, and healthcare. It helped me build a deep network of friends, advisors and confidants who I now connect with others.

Technology can sometimes be daunting and intimidating. I gained deep experience in selecting and implementing enterprise operational and accounting software, building business intelligence, data and analytics strategies, and advising on the appropriate and ethical use of AI. Most importantly, I gained a reputation of being able to speak to executives on these topics using a practical, straight-forward, and simplistic approach. There is a human aspect to these choices as well, and I’m particularly interested in exploring the cultural aspects of our choices and the impact on building effective teams.

Having direction and being aligned is important. We can help. After all, businesses are most successful when the leaders are “in Sync”!

Meet Capriana Hadel – Digital Media Manager

I have been working in a variety of roles that relate to everything communication, marketing, social media and digital media management.  It’s fun for me to take on new projects and I have been told I do them very well.  That is because I truly enjoy what I do and I love working with a variety of clients.

Diane and I have worked together for over 9 years and we make a great team.  It’s fun because we are now to the point that we work very similarly.  We communicate well and respect what we each bring to the table.  We work thoroughly and quickly with a careful eye on our client’s budgets.

I look forward to working with you!  -Capriana